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Consumers should be treated like benefactors and God



China International Wine Fair 2016's Opening Ceremony and the International Wine Industry Development Forum is to be held in Luzhou International Convention and Exhibition Center over a period of five days. Jointly hosted by the People's Government of Sichuan Province, the Sichuan Provincial Department of Commerce, Sichuan Expo Affairs Bureau and the Luzhou Municipal People's Government, this wine expo is approved by the Ministry of Commerce and sponsored by the China Association of Wine.

The dean of the liquor industry, Moutai Group Honorary Chairman Ji Ke Liang accepted an interview with a reporter representing Cheng Du Business Times during his visit to the International Wine Fair on 19 March.  

In view of the current transition many liquor companies are attempting, Ji Ke Liang said that whether a company needs to reevaluate their business model is based on consumers' demand."We offer consumers what they need, and the kind of products for the price they want," says Ji. To ensure liquor companies' development, consumers should be properly serviced and they should be able to purchase quality, yet affordable, products, "Consumers should be treated like benefactors and God".

Published :2016-03-21     Source : 成都商报

 
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