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CLUB IMPERIAL - MOUTAI VARIETY NIGHT 
豪门俱乐部 - 茅台之夜

      

Upon entering through a glass door on the fifth floor of Sultan Plaza, we arrived at the Club Imperial. It has been barely half year since it opened its doors to the public on 23rd July this year. The decorations still look new and its atmosphere pleases the guests in no time. Mr. Ling Teck Huat, the General Manager of Club Imperial, revealed that his boss had the entire decoration set-up and furnishings imported back from China. 

Club Imperial consists of two areas; the main hall and VIP rooms. Although the front glass door was modestly set-up, the ambience created by the sight of the main hall gives the visitors instant soothing pleasure. There are 15 tables spread across the hall allowing the visitors and their guests to enjoy the show performance from any angle in the main hall. In addition to the crystal stage and the shining ornaments hanging around, the deep crimson velvet sofas guaranteed an high-quality rest. The VIP area, which can also be booked for private functions even though it is separated from the main hall, it still provides a great view of the performing stage. 

Special choreographed song and dance performances attract many visitors. Mr. Ling revealed that the show performances are the club's key attractions and he pay compliments to the talented singers. Most of these performers are graduates and majoring in performing arts like singing and dancing. Some of them even had performed on China’s most famous stage - CCTV!

On 18th October 2012, all these performers put up a credible performance during the "Kweichow Moutai Big Star Show", sponsored by the Singapore Moutai Baijiu company. 

Mr. Ling mentioned that there is a rising number of Singaporeans starting to drink baijiu. He noted that people who stay in the tropics would usually take less baijiu due to the high humidity in the climate. However, Mr. Ling observed that some baijiu brands, such as Kweichow Moutai baijiu, has gradually captured their attention. Working professionals from China in Singapore and the Singaporean businessmen who entertained their China guests have all started to order China baijiu in his club. Speaking in jest, Mr. Ling remarked that Club Imperial is glad that they are able to provide this group of consumers -  a pleasing "Chinese hometown" atmosphere.

 

ZARA de Club, located in Textile Center at Jalan Sultan, has opened for business for more than 3 years. The General Manager of ZARA de Club, Mr. Peter Yeo, showed us around the fabulous environment of the club and also introduced the excellent services that the club provides.

Open for 7 days a week, ZARA presents an interesting spectrum of entertainment; ranging from karaoke rooms, themed parties, performances and dances from singers signed up from as far as China. ZARA offers 42 karaoke rooms which could meet most of the consumers’ needs; varies from being just a couple of friends singing to their favourite songs or even to larger groups whom plan to organise birthday parties.

The prices in ZARA are very affordable; the blue collar or the white collar customers will thoroughly enjoy themselves. The amicable environment in ZARA warm you up in no time and you will be accorded with the friendly hospitality regardless of your expenses. Interestingly ZARA exotic atmosphere has a slew of Roman rilievo. A warm surprise awaits you, enjoy the mesmerizing experience of its bluish violet ambience and enjoy the different performances provided by the 15 talented singers. Usually the guests are attracted to the performers for their versatile skills and high level of disciplined professionalism. Some of them are good at pop dancing while some can sing very well. The performances are well choreographed and revolves around special themes such as “In Memory of Denglijun” or ”Back into Ancient Times”. 

In his efforts to make ZARA a top attraction, Peter mentioned that he considering bringing in more singers and performers from all parts of the world. He recognised that the night entertainment market is fragmented with many choices for the consumer. However, with excellent hospitality, friendly and warm service, reasonable prices and finally top quality entertainment, Peter is confident that ZARA is still the top notch choice for the consumers.

Peter mentioned that ZARA also has a wide range of China baijiu. In line with the China retail tsunami, ZARA also has seen a steady increase of customers from China. Baijiu is the natural choice for the China spenders when they are entertaining back in China. It is no different in Singapore too. ZARA carries the famous Moutai 53% which has become a favourite among the Chinese customers. Other China baijiu which ZARA also carries are Jian Nan Chun 52%, Wuliangye 55%, Guojiao 1573 52% and Shui Jin Fan 52%. Peter pointed out that nowadays visitors from China have increased in numbers, he already has plans to roll out customised promotions for this category kind of guests. 

“Always strive for the best,” he said. A theme party called “Moutai Mid-Autumn Night” would be held at the end of this month (Sep, 2012) and he urges everyone whom are capable of having fun to join them at ZARA and it will certainly be a wonderful evening that exceeds your expectations.